Who can access Internet and how fast?
In 2013, the Institut de la Statistique du Québec (ISQ) published the results of the household access to the Internet. 8 in 10 households would have an Internet access in Quebec, and 9 out of 10 of them would be connected to a high speed Internet. It is surprising to note that:
- Laval and Abitibi-Témiscamingue (!) would be more connected to a high speed Internet than Montreal itself;
- Gaspésie still gets a good score for its high speed access while the region is the less connected region.
|Administrative regions||Household connection rate||High speed connection rate|
This information is crucial when you estimate the data from the trafic of a website. It enables you to:
- know the existing geographical reality when you evaluate the sources of traffic per city;
- select the right A/B testing tools and avoid Optimizely for Quebec countryside (that wouldn’t be able to load the tested website);
- identify the cities for whom the website should be lighter in a near future;
- how to target geographically the online advertising.
Some geographical exceptions for Facebook and Linkedin usage
If you compare the Facebook and Linkedin usage done by Quebecers, you realize that Linkedin is generally not very popular, even in larger cities that might need to meet more business partners, candidates or recruiters. Some remarks:
- Lévis would have a Linkedin penetration rate higher than Montreal’s rate, even if the city is way smaller;
- Saguenay would not be that enthusiastic about social networks, neither Facebook or Linkedin;
- Rimouski would be clearly focused on Facebook to the detriment of Linkedin.
|City||Facebook account||FB penetration rate||Linkedin account||Lin penetration rate||Population|
|Montréal||1 700 000||97%||901 172||52%||1 744 323|
|Québec||490 000||91%||116 160||22%||537 859|
|Gatineau||150 000||54%||_||_||276 338|
|Sherbrooke||130 000||80%||27 275||17%||162 638|
|Trois-Rivières||100 000||74%||24 995||19%||134 561|
|Terrebonne||82 000||74%||_||_||111 175|
|Drummondville||69 000||93%||14 018||19%||74 303|
|Saint-Jérôme||63 000||86%||_||_||72 868|
|Saint-Jean-Sur-Richelieu||61 000||64%||_||_||94 663|
|Saguenay||60 000||41%||19 206||13%||145 990|
|Repentigny||57 000||68%||_||_||83 751|
|Lévis||55 000||38%||93 728||66%||142 887|
|Boucherville||38 000||92%||9 568||23%||41 490|
|Rimouski||37 000||76%||6 003||12%||48 859|
We only regret that Facebook is now rounding its users stats to the nearest hundred and Linkedin isn’t providing stats apart from Montreal and Quebec city.
Adwords costs are not related to the size of a population
The data collected in April 2015 by Social Engine People are based on an average of 200 keywords of the main industries from 300 cities in North America. Here are the average costs per click for the selected cities in Quebec:
|City||Cost per click (April 2015)||Population|
|Montréal||$6.08||1 744 323|
The first remark we could draw is that the size of a population doesn’t impact the cost of the keyword. We can take the example of Saint-Jean-sur-Richelieu whose population is much smaller than Saguenay but for whom the cost per click is way higher.
It is also interesting to know than Montreal is ranked 41st of the Canadian cities for its cost per clic, far behind Toronto and its $15.19 per click. Phew!
Internet stats in Quebec (in French):
Linkedin and Facebook stats per city in Quebec, by Colloquium (in French):