Responsive Design: The User’s Reality

Responsive design and putting content first

Wide differences in screen resolutions mean websites must now be responsive. The increasing market share of smartphones (and tablets, to a lesser extent) requires a continuous and homogenous online experience across devices. Media queries are a key component in responsive design. They allow the content to be presented differently according to the user’s device.

A content-first approach uses design to emphasize the content’s purpose and tone.  Without debating form versus function, your website or application’s design should be a vector for its information. Web design is very well an art, but it leaves little room for subjectivity. Its meaning is derived from the message it conveys.

The art of a successful user experience

Responsive websites improve user experience by making it easier for users to read and navigate. Businesses and e-commerce websites especially need to adjust to every screen.

With more and more platforms to access the internet, there are an even greater number of different experiences to consider. One key to a successful user experience is the use of affordances, which are clues about how to use an element. These clues—when they are consistent and logical—allow users understand, learn, and adjust to your website or app.

Colour is the most obvious non-verbal form of communication, it’s an essential part of any interface. For example, clickable buttons should have consistent and logical colours to guide the user. Colour provides meaningful suggestions about the website’s functionality. After all, the main goal of your website is to be accessible and easily understood.

Graphic design and SEO

The way we make websites has changed with the advent of different ways of accessing the internet. Affordances, and the semantic approach that inspire them, are based on structure, type, and color, notably to redefine interface design.

This approach is worthwhile because it improves user experience and extends below the surface.

Interface design involves user interaction, which makes it different from art for the sake of art. It isn’t an expression of the artist’s personal notion of reality, as US painter Mark Rothlko put it–its goal is to respond to the user’s reality. Interface design should build upon existing schemas, or expectations, of how to use a website or app.

Responsive design is a tool to successfully design websites that adapt to different screen sizes, while improving user experience and accessibility.

It maintains the quality of information and to compensate for different constraints, and to improve organic SEO.

You should get in touch to set up a responsive website!