Google Tag Manager – Beginner level


Learn to manage and adapt your tags to collect and report on important data.


This training will teach you to create and measure your marketing campaigns and to follow up on results indicators with a dashboard. You will also learn to adapt your web strategy to your business goals.

This training will teach you to:

  • Manage several accounts, configure profiles and filters;
  • configure funnels and conversion goals;
  • understand the different metrics in the tool;
  • measure multi-channel campaigns;
  • analyse conversions and transactions;
  • configure transactional websites (e-commerce);
  • set up advanced segments and use custom variables;
  • create your own dashboards and and custom reports;
  • link your account with your Adwords campaigns and Google Analytics account to monitor your marketing campaigns and your visitors’ behavior;
  • link Google Webmaster Tools with Google Analytics to monitor your websites SEO performance.

Training Information

  • Location:

    CleverToday Inc.
    368 Rue Notre Dame Ouest
    Montréal, QC H2Y 1T9, Canada

    Breakfast and Lunch included
    You are strongly encouraged to bring a laptop.

  • Registration: Register Now
  • Other Information:

    CleverToday is a training organization accredited by the commission des partenaires du marché du travail du Québec (Certification number: 0058089). As such, our trainings are covered by workplace training programs covered by the 1% law.

    For more information, contact us at +1 438 288-2820