Google Analytics – Advanced Level

Goals

To interpret, segment, visualize, analyze and totally master the elements of Google Analytics necessary to implement advanced configurations. Come learn how to make your marketing campaigns more lucrative.

Content

This training will allow you to create and measure your marketing campaigns and to be able to follow up on results indicators by creating a dashboard. With this training, you’ll be able to set up a web strategy that promotes your business goals.

This training will teach you to:

  • Manage several accounts and configure profiles and filters;
  • configure funnels and conversion goals;
  • understand the way the different metrics in the tool work;
  • measure multi-channel campaigns;
  • analyze conversions and transactions;
  • configure a transactional (or e-commerce) site;
  • configure advanced segmentation and use personalized variables;
  • create your own dashboards and personalized reports;
  • measure the ROI of marketing campaigns in function with your business goals;
  • associate your Google Adwords campaigns with Google Analytics to follow up on your marketing campaigns’ performance and user behavior;
  • associate Google Webmaster Tools with Google Analytics to follow up on the SEO performance of your site.

Training Information

  • Location:

    CleverToday Inc.
    368 Rue Notre Dame Ouest
    #303
    Montréal, QC H2Y 1T9, Canada

    Breakfast and Lunch included
    You are strongly encouraged to bring a laptop.

  • Registration: Register Now
  • Other Information:

    CleverToday is a training organization accredited by the commission des partenaires du marché du travail du Québec (Certification number: 0058089). As such, our trainings are covered by workplace training programs covered by the 1% law.

    For more information, contact us at +1 438 288-2820