Web and digital positioning
Establishing a web and digital marketing strategy is the starting point for your online positioning to foster customer loyalty, increase your customer base, and—by extension—your sales. Proper positioning also allows you to differentiate yourself from your competitors.
We help you to define your current position and to figure out the steps to develop your customer base and support your growth. We follow up on every strategic action taken to make sure you get concrete results and to calculate your return on investment (ROI). Web marketing is also a good way to keep in touch with your existing customers while developing a new target market interested in your products or services.
Beyond differentiating yourself and being easy to find, it is important to foster your brand online. Your website and your digital strategy more generally represent the image and message to convey to your customers. This makes a good first impression and enhances your company’s image.
CleverToday helps you orient your marketing strategy so your customers identify with your brand, connect with it and become brand ambassadors. This work includes your digital presence, your website design, and the content and the design and content in email, on
Facebook, Linkedin, Twitter, Pinterest, Instagram, etc.
Email newsletters are one of the most successful marketing methods, especially in B2B. We have an expertise in designing or managing your email campaigns and online surveys with consideration of the recipients’ expectations, the most effective calls to action, mobile optimization, etc. in order to maintain a lasting relationship with your customers and keep them informed.
This also helps generate significant traffic to your website and improve your SEO (search engine or Organic SEO)—your online visibility. Our metrics and analytics tools show their performance and give you the specific results of all your marketing efforts. Integration and configuration of additional Google tools (Google Analytics, Google Tag Manager …) will collect the data to accurately analyze your traffic.
This information helps you analyze the open rate of your newsletter or the conversion rate of your users after redesigning your website or a new design. We can, by analyzing this data, provide tips to improve your performance.